FINNLEY'S ELITE – QUIET LUXURY IN ECHOS COIFFURE

6th August 2026

We are proud to share that ELITE by Finnley's has been extensively featured in Echos Coiffure. In its latest edition, the professional trade magazine explores our vision of quiet luxury and the way ELITE supports salons operating at the premium end of the market.

ELITE was developed for salons looking to refine their concept and strengthen what sets them apart. Luxury is not only about appearance; it encompasses the complete salon experience, from high-quality haircare and personal attention to expert advice, refined treatments and visible results.

The feature explains how Finnley's has deliberately chosen to distribute ELITE exclusively through professional salons. The products are not available online or through wholesalers. This ensures that the hair professional remains the expert and the essential link between the brand and the client.

QUIET LUXURY IN THE SALON

ELITE is positioned around the concept of quiet luxury: understated refinement centred around quality, artistic value and personal service. Its identity is serene and sophisticated, while the products and salon rituals have been developed to elevate every treatment.

The ELITE collection consists of six care ranges for different hair needs, including colour preservation, repair, hydration, volume, smoothness and curl definition. The vegan formulas contain up to 97% naturally derived ingredients and are free from SLS, SLES, parabens, silicones and microplastics, among other ingredients.

The concentrated ELITE Elixers also allow treatments to be tailored to the personal diagnosis and individual needs of every salon client. This transforms haircare from a standard treatment into a luxurious, personalised self-care ritual.

EDUCATION AND SALON PARTNERSHIP

ELITE goes beyond high-quality products. Through the ELITE Hair Society, salons receive support in the form of education, practical training, coaching and theoretical knowledge. Particular attention is given to product knowledge, consultation skills, storytelling and the creation of a complete sensory salon experience.

The close partnership model, support through the Finnley's App and regular salon visits are also integral parts of the concept. This helps salons position ELITE not simply as a product range, but as a complete luxury haircare experience.

Having our vision of exclusivity, personalisation and salon quality featured in Echos Coiffure is a wonderful recognition of the direction we have taken with ELITE.

We would like to thank Echos Coiffure for this extensive feature. We are proud to share our vision for the future of the premium salon segment with the professional hairdressing industry.