New Formulas

Staying up to date with the latest developments in the cosmetics industry is essential. That's why our new formulas are free from SLS, SLES, parabens, and silicones – for a gentle, natural cleanse. Many salons have tested these formulas with us, helping to determine which new formulation we would bring to market.

What makes this new formula so special?

• Protects and prolongs hair color

• Hydrates and strengthens the hair from within

• Revitalized fragrance: warmer, fresher, more intense, and longer-lasting

• A formula fully aligned with the latest trends and innovations

Active ingredients in the base formula:

• Bamboo extract – strengthens the hair fiber and helps prevent breakage

• Wheat protein – repairs damaged hair and improves elasticity

Suitable for all hair and skin types and does not weigh the hair down. Gently cleanses, nourishes, hydrates, and restores balance.

The new formulas are now available in the Day 2 Day, Color Keeper, and Hair Repair series.